Target Australia has announced an exciting partnership with First Nations art collective Cungelella Art to create a limited-edition range of summer apparel. Cungelella Art, led by four talented sisters – Glenda McCulloch, Jaunita Doyle, Dale Bruce, and Cheryl Perez, is renowned for its contemporary art and fashion label, Myrrdah.
This collaboration will feature a captivating collection of matching family sleepwear, children’s swimwear, and swim accessories, all adorned with the striking printed artworks created by Cungelella Art.
The creative process involved close collaboration between the sisters and the Target apparel team. The Cungelella sisters shared their cultural insights, family traditions, and the significance of specific colors and markings, while the apparel team focused on achieving the perfect fit and style.
Carrie Kirkman, Target’s General Manager of Merchandise, expressed her pride in this collaboration, stating, “The Target team is so proud of this collaboration with Cungelella Art and the meaningful product we’ve been able to deliver with this partnership.” She also emphasized Target’s unique position as one of Australia’s most beloved brands to use its products to create meaningful connections and support Indigenous artists and businesses.
Glenda McCulloch, co-founder of Cungelella Art, highlighted the significance of this collaboration in providing a platform for their collective. She said, “We are so excited to be working with Target, it’s a brand we have grown up with, and now as adults, we shop for ourselves and our children. Our kids are a big part of our lives, and we wanted to help create a range of products we would be proud to put our children in. This is such a special moment for us, knowing that we have a platform to share our story and bring a little piece of our home into homes across Australia.”
The new limited-edition range from this exciting collaboration is now available in-store and online. It represents not only a stylish addition to your summer wardrobe but also an opportunity to celebrate and support Indigenous art and culture. Don’t miss the chance to own these unique pieces, created with love and cultural significance by Cungelella Art in partnership with Target Australia.
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